The Ibiza Loves Ears movement

By celebrating life and producing loud sounds while doing so, we create a growing problem that affects many of us:
music-induced hearing loss (MIHL) & tinnitus. We believe in the importance of education that will create a global shift in awareness around these problems, caused by music.

With Ibiza, as the leading hot spot within the electronic music industry, we found that the island is the perfect place to start raising awareness. Together with our ambassadors, the health & branch organisations, the (local) partners and you, we create a community that sparks a movement to change the behaviour of our fellow music lovers. When we combine all our knowledge, reach and experiences, we create a future without unnecessary hearing problems for the current and upcoming generation(s).

Ibiza Loves Ears is a consciousness campaign launched by Loves Ears® on Ibiza in 2017. It facilitates a platform where information is available, stories are shared and supports the partners that take responsibility by offering you the service of having certified filtering hearing protection available.

Because Ibiza loves You and We love your Ears!

About Music-Induced Hearing Loss

What is music-induced hearing loss (MIHL)?

MIHL is caused by sounds that are too loud, for a long or even short period of time. These sounds can damage a part of the inner ear and may cause permanent hearing loss. When loud sound levels are ignored, this hearing loss can get worse over a lifetime, possibly resulting in deafness.

Music-induced hearing loss occurs when tiny hair-like structures that sit on top of hair cells in the inner ear (stereocilia) are damaged by noises that are too loud and/or last for too long. When the stereocilia are damaged, the hair cells can’t send information about the sound to the brain anymore. This causes MIHL.


In a lot of cases the beginning of tinnitus isn’t noticeable in everyday life. People who have tinnitus can consciously observe the problem in a silent room or while wearing earplugs – usually they will hear a high-pitched noise. This is because the hearing cells for the high frequencies are the first suffering hearing cells within the inner ear.
They have to endure the strongest biological stress.

Many people know the so-called ‘club tinnitus’. This form of tinnitus occurs when the hearing is exposed to a lot of noise and for a longer period of time. As a result, you hear a ringing noise or whistle as soon as you enter a quiet environment. After such a strong stimulation, the auditory system has difficulty to rest. These sounds usually disappear after taking rest. Those who don’t take responsibility and are regularly exposed to too much noise, increase the risk of permanent tinnitus. For all of them the best self-help is to protect the suffering hearing cells from noise/music with earplugs. The inner-ear expert Dr. L. Wilden is always advising his tinnitus patients to use earplugs as much as possible, even in the daily life. The longer you pay attention to your ears by treating them well, the better are the results of your self-therapy.

For more detailed information we forward you to Dr. Wilden his free to download E-book.

Who is affected and what are the facts?

Exposure to harmful noise can happen at any age. People of all ages, including children, teens, young-adults and elderly people can develop noise-induced hearing loss (NIHL). A case study shows that about 10% in Britain, 10% in the Netherlands and even 15% in the USA (26 million Americans) have reported some form of hearing loss caused by loud noise. While 20% of children (between 12 and 18 years old) show early signs of NIHL. Accordingly to the World Health Organization approximately 360 million people (5%) world wide are affected, costing an annual 750 billion international dollars!

NIHL and MIHL is the most common occupational disease under musicians and employees within the rest of the music industry, and with the growing industry the numbers of victims are growing as well!

Love your ears

Hearing is our precious ability to live a happy life and to enjoy music. It’s important to keep it at its best! So why are we collectively ignoring our health when we go out?

Here are some key tips to reduce and to prevent the chances of hearing damage and to take good care of your ears:


It all starts with becoming conscious about sound levels, so called decibels (dB(A)’s). This is a measurement tool to indicate the loudness of sound. For human hearing the scale is between 0 and 140 dB(A)’s. Below is a list of different levels of sound and the maximum time limits before you are at risk:

The humming of a refrigerator
Table conversation
Heavy city traffic
[8hrs per day]
Street drill
[15mins per day]
MP3 player at its maximum volume
[2mins per day]
Club sound systems
Over dB
[direct risk of permanent hearing loss]
Festival/Rock concerts
Over dB
[direct risk of permanent hearing loss]

As you can see, the risk of partying a full night without taking action is a big risk to get hearing damage or tinnitus.

How to measure the dB’s around you?
Technology is your best friend! There are multiple ‘Decibel or Sound Meters’ for your smartphone available for Android and iPhone. Try it out and get an idea.

Decrease your volumes

In the club or at a festival: find your sweet spot! Search for a comfortable place away from the speakers. Some people love it, but speakers are not made to hug or to be used as a temporary sleeping place.

When using your phone, Ipad, Ipod, old school Disc or Walkman, reduce the volume. Never listen to music at its full capacity!

Use earplugs

On this, we can be short and clear: use certified earplugs with a filter!

As you have seen in the sound level list, the sound systems in clubs easily reach levels where the risks of MIHL or tinnitus are inevitable. We advise you to get used to go clubbing with earplugs and use them always keep your hearing safe.


We understand that a night out can easily turn into a few days of partying. However, we advise you not to be exposed to loud sounds for too long. Give your ears, head and feet a well-deserved rest. Your hearing and body needs time to recover. Just remember the last time you had a beep or ringing in your hearing. If you are lucky it has gone away after a while, but if not; welcome to the tinnitus club.

Become a movement ambassador

Love others around you! Be part of the movement and use your knowledge to advice your friends about their behaviour. Show them that you care about their health.

Get tested

If you have or think you have MIHL/NIHL or tinnitus, get yourself tested. The doctor can consult you on what to do after. He or she might forward you to an audiology centre for audiological research and tinnitus rehabilitation. Keep in mind that a recovery by laser therapy (if at all possible) is a long process and shouldn't be taking lightly.

The Solution

A conscious mind automatically leads to the insight that self prevention is the key to hearing conservation. We state that certified filtering hearing protection should be present, affordable and easily available in places where loud music is played. Therefore we made it our mission to provide you with the best solution for protection on the island!

We do this together with our local distribution partners and two world leading earplugs companies Thunderplugs & ACS Custom. Giving you two options: universal and customized earplugs.

Do you need advice about which hearing protection you should choose, send us your question(s).
If you want to buy hearing protection online: Click on the logo of Earplugs On Ibiza to go to their shop!


Ibiza Loves Ears was created out of the gut feeling that the industry has a duty of care towards the scene.
These influential ambassadors take their responsibility in hearing conservation towards their fanbase.
We are honored to have their support in this campaign!

[more to be announced]


Hearing Protection Distributors

These beloved partners have certified hearing protection available and carry our 'Health & Responsibility Label'.

Media Partners

These organisations are spreading consciousness to the world:

Local, Health & Branch Organisations

The consciousness campaign is empowered by:


Official Hearing Partner of IMS 2018

23rd April 2018

The summer season of 2018 will kick off on May 23rd with the 11th edition of the International Music Summit ! With the sound systems warming up, we are prepping another season of spreading consciousness together with ACS Custom as the official hearing partner present on IMS and Ibiza during the summer. Join us for…

Read More

ACS Custom & Ibiza Loves Ears partner up with the DJ Awards Ibiza

26th September 2017

DJ Awards Ibiza celebrates their 20th anniversary in Hï Ibiza! Everything is ready for the annual DJ Awards ceremony, which this year celebrates its twentieth edition on a new stage, at the most talked about new venue to hit the island this year, Hï Ibiza. Celebrating 19 years of award winning artists, this year we…

Read More

A major research project announced to study tinnitus!

14th September 2017

The UMCG and seven other European institutions are to launch a major research project (TIN-ACT) to study tinnitus! Read the full article here!

Read More


We like to hear from you! Help us and our fellow music lovers by sharing your story or interesting information. Is there something you want to add to the Ibiza Loves Ears consciousness campaign, or would you like to participate as a partner?

Join our community on Facebook, write us an email or subscribe to our newsletter below. Don't worry, we only send out valuable content and will never spam you!

[Website by Steve Basford | Photos by Renata Subic]